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    Hosting an EAIR Forum

    Have you or has your higher education institution ever considered to host one of the future EAIR Forums? More

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    Meet colleagues from the field during the 39th Annual EAIR Forum hosted by the University of Porto. More

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    Become a member today and be part of a network of colleagues in your professional field. More

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    Share your views on developments in higher education More

Who we are

EAIR, The European Higher Education Society, is a unique international association for higher education researchers, practitioners, managers and policy-makers. Read more

Higher education branding as a “sea of sameness” demands actions by higher education leadership and management

Organizational identity has received immense attention from a number of stakeholders (Bess & Dee, 2012; Stenstaker, 2015). An outgrowth of this attention can directly be tied to efforts to brand institutional activities (Wæraas & Solbakk, 2009). National and international competition has been a catalyst for branding in higher education (Stensaker, 2007). Therefore, managerial strategies such as marketing and branding have become a priority to higher education institutions (HEIs) in order to create an identity advantage at the national, regional, and international levels.

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Book Publication News

Collaboration, Communities and Competition. International Perspectives from the Academy

At the EAIR Annual Forum 2017 Porto a new book was launched “Collaboration, Communities and Competition. International Perspectives from the Academy”. The authors of this book are Samuel Dent, Laura Lane and Tony Strike (Eds.).

This books asks whether there is an alternative approach to this now transnational competitive logic. Can collaboration and partnership (re-)emerge as an antidote to the consumerist and competitive approaches taken by governments toward regulating their higher education systems? The question of competition, collaboration and community is addressed here at three levels of analysis. The macro-level or the international system level, observes competition and collaboration between countries and between institutions. The meso-level, includes competition and collaboration between academics and students, and at inter-and intra-disciplinary levels across organizational boundaries. Finally, competition and collaboration at the micro-level considers the interface between individual academics, and between academics and students as learners.

Available from Sense: https://www.sensepublishers.com

Available from Amazon:  https://www.amazon.com
Both at $43 dollars (€36 Euro)

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