• home

    Hosting an EAIR Forum

    Have you or has your higher education institution ever considered to host one of the future EAIR Forums? More

  • comment

    Networking

    Meet colleagues from the field during the 39th Annual EAIR Forum hosted by the University of Porto. More

  • link

    Join

    Become a member today and be part of a network of colleagues in your professional field. More

  • lightbulb

    EAIR-ing

    Share your views on developments in higher education More

Who we are

EAIR, The European Higher Education Society, is a unique international association for higher education researchers, practitioners, managers and policy-makers. Read more

Higher education branding as a “sea of sameness” demands actions by higher education leadership and management

Organizational identity has received immense attention from a number of stakeholders (Bess & Dee, 2012; Stenstaker, 2015). An outgrowth of this attention can directly be tied to efforts to brand institutional activities (Wæraas & Solbakk, 2009). National and international competition has been a catalyst for branding in higher education (Stensaker, 2007). Therefore, managerial strategies such as marketing and branding have become a priority to higher education institutions (HEIs) in order to create an identity advantage at the national, regional, and international levels.

Read more