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    Hosting an EAIR Forum

    Have you or has your higher education institution ever considered to host one of the future EAIR Forums? More

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    Meet colleagues from the field during the 39th Annual EAIR Forum hosted by the University of Porto. More

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    Become a member today and be part of a network of colleagues in your professional field. More

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    Share your views on developments in higher education More

Who we are

EAIR, The European Higher Education Society, is a unique international association for higher education researchers, practitioners, managers and policy-makers. Read more

Higher education branding as a “sea of sameness” demands actions by higher education leadership and management

Organizational identity has received immense attention from a number of stakeholders (Bess & Dee, 2012; Stenstaker, 2015). An outgrowth of this attention can directly be tied to efforts to brand institutional activities (Wæraas & Solbakk, 2009). National and international competition has been a catalyst for branding in higher education (Stensaker, 2007). Therefore, managerial strategies such as marketing and branding have become a priority to higher education institutions (HEIs) in order to create an identity advantage at the national, regional, and international levels.

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2017 Forum Registration

Under Pressure?
Higher Education Institutions Coping With Multiple Challenges

The Forum will be hosted by University of Porto

You can only register electronically. To register on-line please go to:

The website registration form should also be used to register for your accompanying person (AP).

The EAIR Secretariat Amsterdam will send you a confirmation; an invoice being your Forum participation. Please arrange the payment within two weeks after the invoice date. The invoice amount must be paid in Euro €. Please contact the EAIR Secretariat Amsterdam in case of doubt.

Your name will be added to an electronic list of participants on the Forum website. At the Forum venue, you (and your AP) will be given the Forum badge(s), Forum Final Programme and materials. Please visibly wear your Forum badge at all time during all Forum academic sessions and social events. Read more